Tuesday, September 14, 2004

CompUSA: How not to handle a turboing customer

This is intended as a complementary article to my "The Art of Turboing," which describes how to "turbo" your problem to a company's management structure when normal channels just aren't giving you reasonable service.

It also describes the abysmal customer service that CompUSA provides.

Corporate executives, this is an object lesson for you: here is how you can alienate a customer and not only lose their business, but turn them into an enemy.

Disagree with what I have to say? Please see the newly added Frequently Asked Questions section; it may address your objection.

For My AppleCare Buddies

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